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| Munich, 15.08.2008 Car dealers fight on two fronts |  |
| Munich, 15.07.2007 Martin Stelzer new Creative Director at Pepper | |
| Munich, 07.07.2007 Silke Lantschik is new Strategic Planner at Pepper | |
| Munich, 04.06.2007 HP Germany now among Pepper’s clients | |
| Munich, 04.06.2007 HP Germany marketing campaign in top five in worldwide Circle Awards | |
| Munich, 01.06.2007 New study helps companies assess consulting success | |
| Munich, 20.04.2007 IT companies too one dimensional in marketing performance measurement | |
| Munich, 27.03.2007 A consistent target and performance measurement system secures success in the automobile trade | |
| Munich, 26.03.2007 Discounts only have limited effect | |
| Munich, 15.12.2006 New marketing programme for manufacturers and dealers | |
| Munich, 29.11.2006 Cutting edge information logistics | |
| Munich, 15.11.2006 Kodak and Pepper transform bills to a powerful advertising medium | |
| Munich, 15.11.2006 Pepper launches pilot campaign for Hewlett-Packard at German ICE train stations | |
| Munich, 15.11.2006 Pepper wins Hewlett-Packard’s EMEA Collateral account for a further year | |
| Munich, 15.10.2006 Pepper buys into NetPartnering | |
| Munich, 30.11.2005 Bright future for dialogue marketing | |
| Munich, 24.11.2005 Pepper offers internet-based creation of advertising material | |
| Munich, 06.09.2005 Shooting in the Dark: Over half of all applications are random – Personnel survey | |
| Munich, 31.08.2005 Pepper joins forces with Quark and HP to sponsor direct marketing campaign | |
| Munich, 15.08.2005 Pepper: There’s More to Customer Relationships than CRM Software | |
| Munich, 09.08.2005 Reinforcement for CRM specialist Pepper in direct marketing business | |
| Munich, 27.07.2005 Study: Direct and Dialogue Marketing on the Rise | |
| Munich, 15.07.2005 Career Study: Experience More Important than Credentials | |
| Munich, 15.07.2005 Pepper Personnel Study: Employers and Employees Tick Differently | |
| Munich, 14.07.2005 Rowland Davies New Creative Director at Pepper | |
| Munich, 27.06.2005 Double Award for Pepper | |
| Munich, 15.06.2005 Nuremberg Mailing Fair: Turning Data into Dollars | |
| Munich, 11.05.2005 Pepper AG Headcount Exceeds 250 for the First Time | |
| Munich, 15.04.2005 International Relationship Specialist Pepper Launches One-to-One Initiative | |
| Munich, 01.04.2005 German Job Elite: Pepper AG Among Top 10 Job Creators | |
| Munich, 24.01.2005 170 companies keen to win direct marketing campaign from Pepper, HP and Quark | |
Car dealers fight on two fronts
German car dealers feel under pressure – that’s the result of a recent survey by Pepper, an international Marketing and Communication Agency with its head office in Munich. For the survey, a representative sample of nearly 100 major car dealers in Germany were questioned. The most significant finding of the dealership survey revealed that enhanced strategic marketing may have been able to solve problems for car dealers caused by conflict between manufacturer and end customer.The car trade has come to a communicative dead end, caught between the high demands of the car manufacturers and the specific wishes and requirements of the end customer. To face the pressure of competition, manufacturers set the concessionaries strict guidelines on their productivity. Instead of the once common target agreements, manufacturers now provide a wide range of specifications, process descriptions and communication guidelines to ensure the optimum marketing of their vehicles on the car dealers’ premises.
The consequence, according to the Pepper-survey, is a flood of information which overwhelms 35 percent of car dealers. A credible figure, since almost all car dealers lack an organisational intermediate level to act as a "control centre" comparing the requirements of the manufacturers with the expectations of the customers. Alexander Beutel from Pepper explains, "83 percent of the car dealers polled claimed that all coordination tasks land directly on management’s desks who should actually be tackling other problems. Car dealers need someone to align the requirements of manufacturers with those of the customers, someone who also turns essential facts into the individual strategies and concepts, from which sales measures and customer communication would derive".
This also reflects the opinions of the dealers themselves. A mere 25 percent regard their marketing and communication strategies as "very good". In contrast, 80 percent see potential for improvement in this field.
"The most important aspects for car dealers include the acquisition of new customers, a close relationship with the car dealer’s garage and a running cooperation between sales and services. Clear instructions from strategic marketing would help to identify potential – and to find a way out of the dead end street", according to Pepper’s Alexander Beutel.
Martin Stelzer new Creative Director at Pepper
Martin Stelzer (34) strengthens the international marketing and communications agency Pepper based in Munich (270 employees, 10 worldwide offices) in the Strategic and Creative Planning department. Together with Rowland Davies, he is responsible for the entire creative department at Pepper whose clients include Hewlett-Packard, Symantec, BT (British Telecom), Intel, and BP zählen. Martin Stelzer was previously Creative Director at Serviceplan and Argonauten G2 where he won, with campaigns for well-known clients, several prizes and awards, for example the ddp award and the Caples Award, New York.Silke Lantschik is new Strategic Planner at Pepper
Silke Lantschik (29) is the new Strategic Planner at the Munich marketing and communications agency Pepper (270 employees, 10 branches worldwide) in Munich. Working in the Strategic and Creative Planning department, she is responsible for brand and communication strategies, target group concepts as well as support in the creative implementation of marketing and communication programmes for Pepper clients. Before joining Pepper, Silke Lantschik was Strategic Planner and New Business Manager for five years at Euro RSCG Vienna. Here she was responsible for the strategic consultation of all business fields of Austrian Post AG. Silke Lantschik studied business consultancy, specialising in market communication and auditing, at the Wiener Neustadt College.HP Germany now among Pepper’s clients
Munich, Germany, February 26, 2008 – At the beginning of this year, international marketing and communications agency Pepper was put in charge of the direct and digital marketing account and POS communication of Hewlett-Packard Germany in the business segments PSG (Personal Systems Group) and TSG (Technology Solutions Group).Pepper has served Hewlett-Packard with great success since 1998, attending to national and international campaigns and marketing programs through its global offices in Munich, London, Chicago, and Singapore. The agency was able to acquire the HP Germany account after a selection process that lasted several months. During this process, Pepper was able to assert itself against a number of well-known agencies and, from now on, will attend to the HP Germany account in collaboration with another agency.
"We were persuaded by Pepper’s strategic and conceptual strength as well as its creative implementations. We are delighted that we will now work closer with the agency on a local scale in Germany as well," says Gabriella Rauffer, Director of Marketing & SMB, Personal Systems Group, HP Germany.
HP Germany marketing campaign in top five in worldwide Circle Awards
The Personal Systems Group (PSG) marketing team of Hewlett-Packard Germany and the team at the Munich-based marketing and communications agency Pepper have good reason to celebrate. Their SoHo campaign was voted amongst the top five of 450 HP campaigns in the "Integrated Marketing Campaign" category. The campaigns were judged by a panel of 35 well-known marketing experts.The HP Circle Awards determine the world’s best and most efficient HP marketing campaigns of the past 12 months. The campaigns are judged by a panel of mainly external marketing professionals who look at criteria such as market effect, efficiency and keeping to the set budget. This year 450 campaigns contended for the coveted international award.
The HP Germany and Pepper campaign, created by the marketing teams for the SoHo market, reached the top five in the PSG company division. The expert jury attested the campaign with "the highest efficiency and innovation."
The target group of the campaign which has been running since June 2006, are freelancers, self-employed and employees of small firms. With activities which are often attention-grabbing, the benefits of mobile HP products and solutions are conveyed. Here the targeted trade promotions ran hand in hand with the direct end-customer address. The most spectacular promotion was most certainly the so-called "station dressing" in which Germany’s major stations, entirely in "HP Design", advertised the company’s mobile solutions. Under the motto "HP shows the way", travellers were able to learn about the benefits of HP products whilst travelling.
Measurable success for HP
Since the third quarter 2006, HP is in the top position in the business notebook segment. The SoHo campaign played a considerable role in this development.
New study helps companies assess consulting success
When is a consultant efficient and how can the benefits which he brings for the company be assessed? This key question is at the centre of a representative study which is now available conducted by Zurich-based meta-consulting experts Cardea and the Munich-based marketing and communications agency Pepper. The study reveals, in-depth and for the first time, the methods and criteria used for assessing the efficiency of consulting projects and highlights how companies can evaluate consulting success or failure. The expert advisory board involved in this study included well-known top managers from German and Swiss businesses.The basis of the study was a written survey of project decision-makers and managers from financial services, public sector clients, production, telecommunication and other sectors in Germany, Austria and Switzerland. A total of 200 strategic and operative consulting projects were analyzed. Hereby Cardea, in co-operation with Pepper, ascertained company procedure for using external consultants. Under the title "Return on Consulting – Best Practice Survey", the survey summarizes, on 100 pages, how consulting projects can be objectively and reliably assessed and evaluated. The study also gives businesses many recommendations and suggestions for negotiating. Consultants also benefit from the study as they are often in search of ways in which they can factually and plausibly present the benefits of their work to their client.
Return on Consulting – where is the ROI of consulting services?
The market for consulting services is growing: in the past three years alone, expenditure for external consulting services has increased by 23 per cent. At the same time, the profile of client requirements has also changed. Strategic consulting issues such as growth opportunities, innovation potential and internationalisation are more in demand than ever before. Yet demand for support in operative business is also showing strong growth. But when is a consultant efficient and how can the benefits he brings be assessed? The study shows that such evaluations were often neglected in the past as there were no reliable indicators. Now this study brings together all the important components necessary for an assessment making it an important guide in practice for businesses as well as consultants.
High-ranking expert advisory board
The study was supported by an expert panel including Prof. Michael Mirow, member of the supervisory board at Siemens AG and professor for strategic business management at the Technical University Berlin; Susanne Robker, Head of Strategic Purchasing at Deutsche Lufthansa AG and Dr. Markus Seiler, General Secretary of the Federal Department for Defence, Civil Protection and Sport in Zurich.
The study can be viewed on http://www.roc-studie.com/studie.php.
IT companies too one dimensional in marketing performance measurement
The efficiency and effectiveness of marketing activities can, today, be precisely measured. But here it is particularly IT and telecommunications companies which are not careful enough, warns Marco Piskurek from Munich-based marketing and communications agency Pepper GmbH. Advertising budgets are often allocated "according to feeling" as there is a lack of a well-founded marketing performance measurement. "Marketing should be understood as a real business which must prove its efficiency," says the Munich-based marketing and communications expert whose agency counts major players in the IT sector such as Hewlett-Packard, Intel and Symantec, amongst its clients.Marketing Performance Measurement, MPM for short, is the key word in which there is, particularly in the IT and telecommunications industry, great room for improvement. With regards to measuring marketing performance, European IT and telecommunications companies are clearly lagging behind their North American counterparts even though MPM is slightly neglected also there. "Companies often allocate their budgets without being able to later assess the success of the activities and professionally evaluate them – an expensive blind flight," warns Marco Piskurek. This is also proven in studies, for example an investigation by the European CMO Council. Here market researchers found that only 20 per cent of the European IT and telecommunications industry uses proven models to evaluate their marketing activities. Eighty per cent of the companies complained that there are insufficient opportunities to evaluate the effectiveness of their marketing. "That is just an excuse – today we are able to accurately measure and prove which marketing campaigns are successful and which are not," emphasises Piskurek. An IDC study which was published in 2006 revealed similar findings and highlights the deficiencies in marketing evaluation in companies. This study also proved that the subject of Marketing Performance Measurement is more current than ever, particularly in the IT industry.
Why MPM?
A solid Marketing Performance Measurement enables marketing to be evaluated as precisely as any other department in a company. This also has benefits internally – where the marketing performance and efficiency can be compared, black on white, with other departments, it is much easier, for example, to discuss budgets. The core of MPM, nevertheless, lies in the measurability of the success of marketing activities to use budgets with maximum efficiency and effectiveness. "Marketing is business and not only art or science," emphasises Marco Piskurek from Pepper. In this, he also sees a form of protection for marketing against "hostilities" from sales which often sees marketing in the own company as solely a tool for short-term sales increase. "Long-term goals, for example brand development and the consumer’s trust in company products and brands, can also be measured and clearly proven today."
Complexity in MPM realisation
In the IT industry, in particular, it is often said that marketing performance measurement is too complex and difficult. Many companies limit their MPM activities to the use of software solutions which promise them, in the form of marketing dashboards, "Realtime Monitoring of KPIs and ROIs". Yet these tools are only part of a qualified MPM concept says Marco Piskurek. Instead, the Munich marketing and communications expert recommends IT companies use an interaction of four success factors.
1. Strategy and planning
- Define qualitative and quantitative indicators and target values (KPIs).
- Make investment and campaign decisions on basis of expected results – "predictive marketing" instead of "reactive marketing".
- Secure a continuous learning process through the realisation of test campaigns. Only few companies in the IT industry are today prepared to make budgets available for test campaigns.
2. Analysis and indicators
- Consistent and long-term defined indicators which are "understood" by all departments.
- Evaluation of qualitative data (e.g. feedbacks) and quantitative findings (e.g. number of leads) to understand the connections between cause and effect.
- Ensure continuous performance measurement on a tactical and strategic level with significant KPIs.
3. Processes and organization
- Integration of sales for a sound "end to end measurement" of the success of marketing activities on the sales figures. This is a big challenge as many IT companies sell indirectly and it is difficult for them to access their partner’s sales figures.
- Establishment of cross-company processes which secure the measuring and evaluation of campaign effects company-wide.
- Development of qualified analysis know-how in the marketing department in order to be able to interpret the results correctly.
4. Systems and technologies
Define clear goals
"One of the most important requirements for successful MPM is a clear definition of achievable goals," emphasises Marco Piskurek. Here, particularly the interaction between the individual communication activities, tools and employed media must be observed. Only very rarely is an activity which is viewed in isolation the one which brings success. The success of a communication tool is often only made possible through the "preliminary work" of another.
Backing from management
"If marketing positions itself as a real business within the company with the aid of MPM, it experiences, also from management and the stakeholders, a significantly bigger buy-in," knows Marco Piskurek from his experience with clients.
A consistent target and performance measurement system secures success in the automobile trade
Margins in automobile sales are so low that the profit for dealers is, on average, under one per cent. For this reason, many manufacturers have, in past years, tried to reduce costs. But industry specialists, meanwhile, agree that the key to long-term growth in automobile sales lies in target orientated marketing. Industry expert Alexander Beutel from Munich-based communications agency Pepper agrees with this and explains what is important here.Using targets to measure sales performance is nothing new. This is, for example, how guidelines are traditionally set for sales figures and profitability. Parallel to this, marketing develops campaigns to improve loyalty to the auto brand and dealer. To assess the success of the measures, customer satisfaction is, for example, regularly measured. But there are often conflicts here as many success indicators are often measured independently of each other. That the statements often depend on the brands, the specific market and various customer groups is also often not sufficiently taken into account. Conclusion: "There are individual performance measurements but the specific performance measurements standard today must be linked and co-ordinated with the market and customer group orientated measurements of market performance. This is, nevertheless, still in its early days. There is almost always a lack of a proper functioning linked system," emphasises Alexander Beutel from the Munich-based marketing and communications agency Pepper (270 employees, 10 branches worldwide).
Control targets from manufacturer to importer to dealer
Only with such a target and performance measurement system can clearly controlled targets be achieved across all stages – from manufacturer to importer to dealer. Only in this way can the complete growth potential be optimally exploited – something from which all parties can benefit. Key figures form the basis of this and these must be clear and relevant and apply across all sales levels and business areas. These are complemented by indicators which are orientated towards the market and target groups. A streamlined and continuous performance measurement system ensures that all marketing activities focus on the same targets.
Find and follow key figures
Successful target and performance measurement systems are based on fewer but therefore more significant figures. Of the mass of possible figures which could come from brands, importers and dealers, the really important Key Performance Indicators (KPI) must be filtered out first, emphasises Alexander Beutel.
Determine and differentiate target levels
Industry expert Alexander Beutel recommends differentiating the various levels of economic targets, marketing goals and communications and campaign goals from each other and recognising and representing their effects and how they relate:
Economic goals:
Marketing goals:
Communication goals:
Campaign goals:
Strategic marketing communication as basis for success
Significant and efficient analyses require a stable basis. This calls for an in-depth understanding of markets, customers, brands, communication structures and processes and how they connect. Besides the solely target orientated figures, a successful target and performance measurement system also requires indicators from the respective process. To be able to influence satisfaction with the dealership, for example, stored factors must be measured. These include utilisation capacity of workshops, buffer times in the workshops, number of service consultants, possibilities for making dialogue and the training frequency of service staff.
Decisive for the development of the target and performance measurement system is an integral understanding in the sense of strategic marketing communication. "If the system is then consistently implemented with the involvement of all participating, an important foundation stone for growth in automobile sales has been laid," says Alexander Beutel.
Discounts only have limited effect
Two hundred new female customers in 10 months – this is the proud sum of a Cologne auto dealer. It is even more impressive considering that women have bought the new vehicles – in Germany, only 30 per cent of cars are owned by women. But how is this success possible? The key lies in consistent marketing, a well thought-out communications strategy and stringent realisation. Figures prove that pricing only has a limited effect on the long-term increase of sales figures. "The auto trade is not helpless in the face of changes in the market and increasingly restricted conditions. Those who are today prepared to re-work their strategies can look forward to better figures tomorrow," says Alexander Beutel from Munich-based marketing and communications agency, Pepper GmbH.The automobile industry is experiencing a dramatic change from being a seller market to being a buyer market. Customers are becoming more demanding and cannot be pigeonholed and predicted as easily as in past years. To this also come detailed buyer wishes and the expectation that these should be fulfilled. "True brand loyalty exists only rarely," says Alexander Beutel from Pepper. Parallel to this development, the market situation is also intensifying with new sales activities of the manufacturers. The new block exemption regulation (GVO) in 2010 could also result in a totally free competition without any regimentation. Already the GVO for the automobile trade from 2002 didn’t bring the expected benefits but led, instead, to an increased dependency and restriction of multiple brand strategy, particularly amongst the own dealer brand. The expected price reductions, for example in parts, also remained clearly behind expectations. All the more likely that auto dealers feel threatened with the increased competition through well positioned competitors and independent workshops.
Develop market shares with strategic marketing and make profitability measurable
The important question in the auto trade is, therefore, how market shares and profitability can be secured and developed long term in the face of these developments. The fundamental growth tools here are marketing and sales – and this on the level of the auto dealer. Consistent market and customer orientation, quality of employees and service as well as efficient processes pave the way for new growth. This includes, for example, specialising in communication for specific target groups such as business women or the so-called "perfect agers". These are auto buyers aged 60 plus who place importance on a detailed and competent consultation with extensive background information – both are even more important than a good price or financing. "It is, therefore, worth improving the quality of advice offered and allow more time for talks. A clear customer orientation system, a friendly welcome, coffee, prospectus in large print and a comfortable seating area are all supporting measures," says Alexander Beutel from Pepper.
There are also further solution possibilities for the difficulties which the auto industry faces. Figures prove that maintenance work in dealer workshops is decreasing due to fewer repairs being needed but, at the same time, the number of authorised automobiles is continually increasing. The justified hope remains that there will still be more service jobs and that the number one source of profit in trade will not run dry. Over forty per cent of the profit which is made during the lifespan of a car is down to maintenance, repairs and replacement parts. "To increase the extent of maintenance jobs, a well thought-out and target group specific communication strategy should, for example, be developed. This could, for example, integrate the possibilities of making dialogue as a loyalty tool for private customers. Maintaining the value and safety of a vehicle with regular maintenance needs to be made clear to the customer with the aid of communication and consultations," says Beutel. If a corresponding differentiated and attractive extra service is offered also here then customers may even be won back. The same applies to car owners who do not have their older vehicles (segment II/III) repaired in a specialist workshop. Targeted marketing strategies and corresponding services including everything concerning the marketing of making dialogue can bring customers with older vehicles back to the car dealership and create loyalty with existing customers. "If you consider that margins for dealers are not very high with new vehicles and that profit can be made with a workshop which is working to capacity and replacement parts, it shouldn’t be difficult to support the customer with a higher service quality and invest in marketing as a central promoter of growth," emphasises Alexander Beutel from Pepper.
Sensitise employees for new strategies
To consistently realise a marketing and service orientated auto dealership, employees also need to be sensitised for the significance of these tools. Here, the most important person in the dealership is the service consultant who represents the connection between the customer and the dealership. Studies show that decisive for customer satisfaction are particularly trust, specialist knowledge, quality of consultation and friendliness. To this also comes the quality of the infrastructure and the atmosphere, the opportunity for a test drive, trade-in of previous vehicle etc. Discounts only play a role to a certain extent. An investigation conducted by the Automobile Industry Institute (IFA), proves that there is no proportional relation between the extent of the discount and customer satisfaction. Customers expect a discount but the limit here seems to be around 10 per cent. A higher discount does not achieve a considerable improvement in satisfaction. Clearly more important, therefore, are the above named points: trust, expert knowledge, consultation/advice quality and friendliness. This creates long-term customer satisfaction.
The five pillars of successful marketing in car dealerships
The Munich-based marketing and communications agency Pepper has established five pillars which considerably determine the success of marketing in the automobile trade:
New marketing programme for manufacturers and dealers
How can companies optimally support their independent dealers in end customer communication? Munich-based communications agency, Pepper GmbH, and its subsidiary Netpartnering, have found the answer. The key word here is "marketing service partner" and encompasses a co-operation between the manufacturer, the dealer and a professional communications service provider. The goal is to achieve significantly higher sales with the manufacturer’s products with the dealers. After the concept has already been successfully introduced with several well-known international leading technology companies, Pepper is now transferring the model to other sectors.Pepper has already impressively proven that the Marketing Service Partner (MSP) model works – and this with IT companies such as HP, IBM and Microsoft. Now, the Munich-based communications agency is treading new ground to establish the MSP model also in other areas. "Every manufacturer wants to make sure that his marketing budget which he allocates the dealer is used target specifically and efficiently for the marketing of his products and services. At the same time, the dealer wants to maintain his independence and use the budget according to his own goals and targets. Pepper ensures that both are guaranteed by acting as the "trusted third party" – an independent marketing service partner," says Jörg Springer, Managing Director of Pepper, describing the model. Pepper develops, together with the dealer, a marketing and communications plan based on the joint business goals between manufacturer and dealer. This has the goal of realising and meeting product priorities, sales targets and market penetration targets.
From this plan, the agency then develops, as marketing service partner, target specific and target group specific marketing and communications measures. The goal of these is primarily to generate more sales, for example with direct marketing, customer events or trade fair participation. "If there is a particularly trusting relationship between manufacturers and dealers, then the manufacturers will be prepared to support measures to increase customer loyalty," says Jörg Springer.
The benefits for manufacturers and dealers are obvious: the MSP guarantees professional, efficient and comprehensible realisation. The manufacturer receives reliable reporting and the dealer maintains his customer contact. Supported by software technology, the marketing materials which the manufacturers provide can be simply and efficiently adapted. Alternatively, new, dealer specific, campaigns can be individually developed. To support the marketing measures, Pepper GmbH is using its offshoring centre in Singapore so that campaigns can, with the time difference, actually be realised overnight and offered cost efficiently.
Cutting edge information logistics
Munich, November 29th 2006, Once a month, an up to date Hewlett-Packard newsletter appears on the monitors of 4 million HP customers throughout the world. Yet every subscriber reads something different. The administrator of a major company in Singapore, for example, may be looking at storage solutions and an update for a printer which was recently purchased. Readers in New York, on the other hand, might read about further training and networks, and customers in a mid-sized company in London might find out about printing technology and receive an e-alert for new driver updates. This highly individual form of communication is enabled by the newsletter "Technology@Work" which the Munich based marketing and communications agency Pepper GmbH has developed for Hewlett-Packard. In June 2006, the innovative newsletter was awarded the "Stevie" of the American Business Awards Program – the Oscar for companies and businesses in the USA.In an age when time is increasingly short and working time, in particular, is a precious commodity, electronic communication should be tailored to the user so that all the information conveyed in a newsletter is actually relevant. This may sound simple and logical but it nevertheless poses a great logistical challenge. If you want to create a newsletter like this for a company like Hewlett-Packard then several languages, countries and cultural differences need to be taken into account. Pepper GmbH with headquarters in Munich set itself this challenge and developed a newsletter programme which enables a high level of individuality for every subscriber. "The newsletter was launched in 2003 for HP business customers with six editions in four countries – today we are already doing 70 editions in 50 countries and 18 different languages," says Jörg Springer, Managing Director at Pepper. All editions are especially geared towards the individual information needs of the individual target groups. Small, medium and large companies are differentiated, for example, as are key areas such as storage, printing technology, networks and further training. "Every subscriber defines his personal profile online whereby he requests only information which is relevant to him. This may be branch news or dates, product updates or information on new technologies as well as case studies," explains Jörg Springer.
The newsletter features a total of around 5 to 30 articles which are linked to the HP newsletter portal. To complete this individual service, data on the product history of a new printer bought, for example, is given at registration. In this way, after a certain period, the customer is asked whether they want new toner or paper or if they are interested in extending the guarantee or upselling to a new printer.
The agency has overall responsibility
Pepper is the responsible process owner for the complete HP newsletter and takes care of research and writing texts right up to design and sending. Besides the editor at Pepper who has everything under control with regards to content, the communications agency also employs editors and project managers in all its worldwide branches who all work together on the newsletter, regardless of time zones, 24 hours a day. The Munich based agency is also responsible for the integration of new HP locations and countries.
The HP newsletter won the "Stevie" award of the American Business Awards for having created a leading solution for individual customer communication with this new type of newsletter and providing customers with highly relevant data. Studies show that since the introduction of "Technology @ Work", customer satisfaction has increased. At the same time, the company has seen a significantly higher success rate and a clearly higher return on investment for marketing measures on the newsletter. Jörg Springer: "By addressing each customer as individually as possible, electronic post changes from being a simple and often unpleasant advertising mailing to an appreciated and important source of information for the customer. In this way, the company is at the same time doing something for its image, customer loyalty, service, information and sales – what more could you ask for?!"
Kodak and Pepper transform bills to a powerful advertising medium
Printer manufacturer Kodak and international marketing and communications agency Pepper GmbH (270 employees, based in Munich) are jointly offering a new mailing concept for large companies. Four-colour bills have become a powerful advertising medium and are achieving response rates of up to 44 per cent.Every month, credit card companies, for example, send bills to their customers and have to pay print and postage costs for this. The customer spends, on average, 47 seconds with the bill – a comparably long amount of time, before putting it aside with their other documents. This doesn’t, nevertheless, have a marketing effect. The marketing and communications agency Pepper GmbH (270 employees, based in Munich) and printer manufacturer Kodak, are now offering companies the serious marketing of their bills as a powerful advertising medium. Here, the agency, together with the respective company, first evaluates the customer data, determines the relevant target groups and assists with realisation as well as sourcing suitable advertising partners. In the future, the bills will then feature an advertising section in which, for example, a DIY store offers a 10 per cent discount or a vineyard introduces a special offer. With the aid of the latest printing technology, bills are individualised, prepared in 4-colour and printed. The response to this is, according to initial representative test runs, adding up – to around 44 per cent and is so achieving a very high response rate.
Bills fully re-financed
The benefits for credit card companies, for example, are clear: with the sale of advertising space, the company not only re-finances the print and postage costs of the bills but additionally even generates, via the respective partner offer, extra business in the form of card spending. Production and printing of bills no longer belongs to the fixed costs but enters the company’s ROI calculations and becomes a component of the marketing budget. With a turnover increase potential of up to 65 per cent, there can no longer be the question of what bill production costs but what additional turnover can be generated. In this way, the bills become an effective marketing tool.
Using these so-called "transaction mailings" as a form of advertising is already successful in Italy, Spain, Asia and the English speaking region and is now also making progress in Germany. Pepper and Kodak have developed a joint concept for this which takes all parameters for successful implementation into account. Pepper GmbH is responsible, as special agency, for conception, customer data evaluation, design and target specific address. Here the agency focuses on effectively using the customer data. With the aid of data analysis and data mining processes, target groups are defined and selected from the existing customer base. This results in the right message being sent at the right time to the right target / customer group. The customer data which a company collects often includes interesting additional information which, with the aid of Pepper GmbH, can be identified and specifically used.
Kodak provides the necessary high performance printers which can print up to 2,000 four-colour individualised documents per minute – at only a slightly higher cost per page than standard black and white printing. The graphic and printing quality of the bills is, nevertheless, very important for the success of the transaction mailings. The extent of the advertising on the bill can be increased or decreased depending on the target group. The design of the actual bill should, nevertheless, still be of a serious nature.
Data protection guaranteed
This form of advertising is also without problems with regards to data protection. Several customer data, including address data, remain only with the company sending the bill. The advertising partner only provides the advertising message.
Genuine win-win situation
All partners benefit from the new form of transaction mailings: the companies sending the bills – they refinance their printing and postage costs and increase turnover; the advertising partner – gets his message to the target group without it being wasted on non-target group persons; and also the customer – who receives an offer which is tailor-made to his needs. Customers can additionally rest assured as their data is not given to any third parties.
Pepper launches pilot campaign for Hewlett-Packard at German ICE train stations
Munich-based marketing and communications agency Pepper has launched a nationwide campaign for Hewlett-Packard at select ICE train stations across Germany.The campaign advertises HP notebooks for the SoHo market – aimed at small businesses, freelancers with home offices and private customers.
Stations in Stuttgart, Frankfurt and Cologne are displaying three-dimensional stickers on the ground, large banners and posters on street lights. Parallel to this, promotion teams are manning HP info stands on the platforms and in the station entrance halls. The aim of the campaign is to address the target group where it does its travelling and where mobile solutions are needed. The motto is "HP shows the way".
The campaign, which should, with the pull principle, considerably boost the demand for HP notebooks, captures the attention with striking hand motifs that point the way to the info stands – totally in the new campaign look - "The computer is personal again" - of HP’s Personal Systems Group.
Particularly attention-grabbing are the large 3D ground stickers. These depict a notebook that appears to be literally "growing out of the ground".
Along with the activities in the ICE train stations, the campaign has an online component, where potential customers can find a specific computer and make direct contact with their nearest retailer.
80% business in the SoHo market
Around 80% of notebook business in the German market is generated within the SoHo target group, where the boundaries between business and private use merge. "Most notebooks today are sold to private customers and in the environment of small offices and the self-employed," explains Axel Pater, responsible project manager at Hewlett-Packard.
This new HP approach has lead to innovations in communication: "In this campaign, we have consciously fused the boundaries of business and consumer notebooks as the buying patterns are very similar," says Axel Pater.
Germany was selected out of all HP locations in the EMEA as pilot country to unveil this new communication orientation. The marketing and communications agency Pepper is responsible for the complete campaign as well as conception, creative realisation and project management.
"Station Branding" is new for HP
The idea of "branding" an entire train station is new in Hewlett-Packard’s marketing. The company is, therefore, eagerly anticipating the customer response. "We see the campaign as an effective and consistent continuation of HP’s current media presence on TV and in print media," says Jörg Springer, Managing Director of Pepper. Emotions should be particularly aroused, says Jörg Springer, by the direct relationship between mobility at the train station and the mobile use of HP notebooks.
Pepper wins Hewlett-Packard’s EMEA Collateral account for a further year
Munich, November 2006 – For the fifth successive year, marketing and communications agency Pepper (270 employees, head office in Munich, 10 offices worldwide) has won the EMEA (Europe – Middle East – Asia) account for the complete Collateral Design for Hewlett-Packard.The account incorporates conception, project management, creative realisation and production of all marketing and sales material for both HP business sectors - TSG (Technology Solutions Group) and PSG (Personal Systems Group). The account includes product and solutions brochures, POS material as well as complete launch campaigns and partner programmes.
Pepper’s successful pitch, based on the agency’s service quality and creativity as well as its strategic skills for process and efficiency optimisation, beat competition from famous international agencies. The innovative solutions’ approaches, as well as the established and transparent processes at Pepper, convinced Hewlett-Packard yet again.
International know how
With 10 offices worldwide, Pepper is much more integrated than network agencies and has specialist teams in each country with local expertise. "Our customers know that we work internationally and that they have a contact person who can manage the projects across all countries. This creates a high degree of trust and avoids the usual losses that can occur between employees and partners in different countries in international campaigns," says Pepper Managing Director Jörg Springer.
With offices in Munich, Vienna, London, Paris, Milan, Madrid, New York, Chicago, Singapore and Melbourne, the agency is able to work on major international projects around the clock and manage them long term. "Our performance promise is clearly based on a long-term partnership with our customers," says Springer. Pepper has proven this again with the Hewlett-Packard account win.
Pepper buys into NetPartnering
The international marketing and communications agency Pepper (270 employees), based in Munich, has acquired 25 per cent plus one share in NetPartnering Limited through its parent company, Computershare Investments (UK).The team of directors of NetPartnering still hold the remaining 75 per cent. NetPartnering is, with a total of 40 employees, represented in England, Italy, Spain and France and is regarded as one of the European experts for innovative distribution concepts. The company advises clients in the development and management of indirect distribution structures as well as joint marketing programmes between manufacturers and vendors (Co-Marketing). The company works for well-known names in the IT and telecommunications industry including Hewlett-Packard, Microsoft, Symantec, Autodesk, Intel, Alcatel, Dassault Systèmes and Oracle.
"The sales and and distribution expertise of NetPartnering and the consulting and communication services of Pepper complement each other ideally and lead to totally new solution approaches for our clients and the industry," says Albert Brenner, Senior Vice President Business Development at Pepper.
Bright future for dialogue marketing
From 2006 onwards it will be possible to send individualised advertising letters as "Infopost" items / one-to-one marketing is gaining groundMunich, 30 November 2005 – The future is bright for dialogue and one-to-one communications: postal charges for personalised mailing campaigns are set to sink in 2006. From January of next year onwards it will be possible to send advertising letters with individual, target-group specific contents as low-cost "Infopost" via Deutsche Post. Up until now, individual customer approaches were only possible with personal salutations. "The new arrangement gives rise to cost-cutting potential for direct mails amounting to some 30 per cent. This will enable many companies to submit individual offers to their customers," forecasts Wolfgang Heller, Director Business Development at Pepper GmbH. The Munich-based company specialises in customer relationship management and one-to-one communications.
The existing rule was that only advertising letters with identical contents could be sent as inexpensive "Infopost". As the result of a campaign pursued by the German Direct Marketing Association (Deutschen Direktmarketing Verbandes – DDV), these conditions will also apply to advertising letters whose contents directly address recipients on the basis of their personal profiles. As a rule, such customisation results in significantly higher response rates than in the case of mailshots with identical contents. "This will make promising one-to-one campaigns even more attractive in terms of costs. To date, postal charges of 55 cents per advertising letter meant that many companies were reluctant to use individualised direct mails. This situation is certainly about to change," explains Wolfgang Heller.
In view of the new rules for Infopost letters, the CRM specialist Pepper is not the only company anticipating a shift in the approach taken by marketing managers. The DDV too is expecting the focus of marketing budgets to move towards direct marketing campaigns once the lower rates come into force in 2006. "The new rules will lead to a substantial shift in the allocation of marketing budgets in the direction of direct mailing," declares Vice President Dirk Wolf with confidence.
Pepper's clients include corporate groups such as Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung, Yello Strom and many other major corporations, medium-sized companies, trade associations and public-sector entities.
Pepper offers internet-based creation of advertising material
New marketing tool from Pepper and Quark offers around-the-clock creation of advertising material / efficient use of marketing budgetMunich, 24 November 2005 – The Munich-based company Pepper GmbH, specialist for Customer Relationship Management (CRM), offers internationally oriented companies or branch enterprises the opportunity to process and design their advertising material and marketing documents over the internet. In this conjunction, layout templates created by a graphic designer are first made available online. These can be adjusted, depending upon the language, target group and offer. This means that foreign branches, partner companies, retailers and franchise holders can bring the respective advertising material into line with their local target groups and offers, working from any internet-compliant PC around the world. "Thanks to simple and fast internet processing, the entire company can swiftly be provided with uniform and up-to-date marketing instruments," says Wolfgang Heller, Director Business Development at Pepper, explaining the benefits of the new marketing tool. "The country and language-specific amendment option means even internationally-active corporate groups are able to profit from the Pepper solution," says Heller.
The new marketing tool, which Pepper has developed in collaboration with Quark, is based on Quark Express technology. This enables the user to transfer the Quark Express template into the system simply and directly. In addition, users – unlike proprietary systems which work on the basis of PDF documents – can work significantly more flexibly. 2publish customisation can be operated with ease using any standard internet browser (Internet Explorer, Netscape, Firefox). Once the various layout templates have been created, all finished documents are made available on a central server. Authorised users can access and process all templates via the internet. After processing, the amended and customised files are stored once again in "2publish customisation", and can then be printed following approval. "As the adaptations always remain within the framework of a previously-defined corporate design, this eliminates a time-consuming and laborious correction and approvals process," explains Wolfgang Heller.
"2publish customisation" can be used to design and individually process all standard advertising materials, such as adverts, brochures, advertising flyers or complete business stationary. The use of defined layouts ensures that the corporate identity is kept consistent around the world.
Pepper's clients include corporate groups such as Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung, Yello Strom and many other major corporations, medium-sized companies, trade associations and public-sector entities.
Shooting in the Dark: Over half of all applications are random – Personnel survey
Munich, 6th September 2005 – More than half of all job applications are random: 52 per cent of jobseekers applying for positions do so largely irrespective of whether or not they have the necessary qualifications. Just 35 per cent of jobseekers ensure that they match the job profile. These are the findings of the latest Career Study 2005* from marketing services provider Pepper AG, Germany’s fastest growing marketing company**.Where a change of job involves relocation, however, a third of applicants would not pursue their applications because they would not be prepared to move. Fifty-seven per cent would consider relocating – but only within a maximum radius of 200 km. A drop in salary would be accepted by 45 per cent of applicants if the job were at a suitable location. According to the Pepper study, the most important criterion when choosing a new job is not salary, but rather a pleasant working environment.
Pepper clients include groups of companies such as Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung and Yello Strom, as well as many other corporations, medium-sized businesses, associations and public institutions.
* The Pepper Career Study 2005 is based on a survey of 120 HR specialists and executives in both employer and employee positions.
**In terms of human resources, Pepper is the fastest growing marketing company in Germany (according to a survey conducted by Wirtschaftswoche magazine).
Pepper joins forces with Quark and HP to sponsor direct marketing campaign
Companies can win a direct marketing campaign worth 20,000 euros and benefit from the know-how of three market leaders in the field of one-to-one communication.Munich, 31 August 2005 – From the 1st of September companies will have the opportunity to boost their marketing budget: Pepper AG, in conjunction with Hewlett-Packard and Quark, will be sponsoring a competition to win a direct marketing campaign worth 20,000 euros. Interested companies can participate in the competition through a one-off Internet registration.
Using a one-to-one marketing campaign to reach selected companies and through announcements in the relevant specialist magazines, the three sponsoring companies will announce the name of the website for registration, together with details of the competition and all deadlines. "In addition to an increased budget, the winner will also benefit from the prominent media coverage that we will be giving to the campaign", explains Wolfgang Heller, Director Business Development at Pepper.
The direct marketing campaign is expected to generate high response rates: with the involvement of the three communications and technology specialists Pepper, Quark and HP, the winner will receive promising one-to-one communication services from a single source.
Munich-based Pepper AG - experts in direct and dialogue marketing specialising in professional customer relations management - will be looking after the content and creative side of the campaign. Quark will provide the personalisation software for a targeted, customer-oriented approach, while HP’s Indigo Digital Printing machines will ensure high-quality print. "As a supplier of solutions for professional publishing software and a strategic partner of HP, we want to make clear to the many advertisers the huge potential that is lying dormant in the field of personalised marketing", says Matthias Gilke, Marketing Manager Central Europe at Quark Hamburg.
The winner will have access to a wealth of expertise and can profit from the different competencies of the individual partners.
Pepper clients include groups of companies such as Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung and Yello Strom, as well as many other corporations, medium-sized businesses, associations and public institutions.
Pepper: There’s More to Customer Relationships than CRM Software
Munich, July 2005 – Just purchasing and implementing standard software for customer relationship management (CRM) are not even half of the "homework" a company has to complete in order to be up to current CRM standards. Marketing services provider Pepper AG is targeting its criticism at the rising number of "CRM graveyards" in business. These are CRM software installations that technically function but hardly help win new customers, strengthen customer loyalty, achieve cross-selling effects, and reduce churn rates."More and more companies are buying expensive standard CRM software and spending a lot of time and effort to set it up. But this is usually where their CRM initiatives end, even though the software is no more than the foundation for focusing on the actual goal - the customers," says Wolf¬gang Heller, Pepper’s Regional Manager Business Development in charge of Europe.
Based on Pepper’s project experience, some companies that acquire CRM software never even link it to customer data. This eliminates the basis for customer lead management, or actively approaching customers rather than waiting for customers to take up contact on their own. "A company has to actively seek out the customer in order to create a positive stimulus. Customers usually only contact a company when they have a complaint or want to terminate their relationship," says CRM Wolfgang Heller. Pepper has seen in its consulting experience that even when customer data is imported into the CRM system, in many cases it just collects dust there. Only a fraction of companies with CRM software have strategies for campaigns to actively contact customers.
To remedy the problem, Pepper has launched a new CRM initiative that companies can use to transform their software installations into successful customer campaigns. The objective of the initiative is to support companies in their systematic approach to new and existing customers in order to increase customer lifecycle value. The goal is to maximize the value of a customer for the company over the entire relationship life cycle. The spectrum ranges from strengthening customer loyalty to cross selling in order to increase the profitability of the customer. The Pepper initiative spans from analysis and consulting to the creation and production of a campaign, its IT implementation, and campaign management, through to evaluation and continuous realignment to customer and market needs. One of the focuses is on 1:1 real-time targeted marketing, or direct marketing that measures its success in real time.
Reinforcement for CRM specialist Pepper in direct marketing business
Munich, 9 August 2005 – Pepper AG, part of the global Computershare Group and service provider in the field of Customer Relationship Management (CRM), has a new sister business: the mailing business of pan-adress Deutschland. The dialogue and address marketing expert specialises in multichannel personalisation of direct mailings (print, fax and e-mail), and will bolster Pepper's portfolio of services.Computershare, the global leader in IT and financial services for the international securities business, employs 10,000 staff to look after 14,000 companies and 90 million shareholders in 21 countries across five continents. The acquisition of pan-adress Deutschland means that the Computershare Group will be increasing its core workforce by 70 at its Munich site. An independent study recently singled out Pepper AG as the fastest growing marketing service provider in Germany in terms of personnel.
pan-adress has had an established mailing business in the market since 1962. Pepper customers will benefit from this addition to the Group through the additional competence afforded by its address-related services, secure and timely dispatch and, above all, through personalisation of printing services. As a share registrar, Computershare does not just administer investors' data: it is also responsible for the compulsory dispatch of annual general meeting invitations, securities account statements and business reports for issuers. The care required in handling confidential data - from correct processing and error-free printing through to timely and complete dispatch - will also benefit Pepper customers in future.
"When it comes to systematic Customer Relationship Management, direct mail pieces via print play an important role in addition to online communication via e-mail and the Web", explains Wolfgang Heller, Regional Manager Business Development at Pepper with responsibility for Europe. He adds: "This is where our customers will benefit from the additional competence that we have gained with the acquisition of pan-adress Deutschland’s mailing business. Address management, printing and lettershop services represent the perfect complement to our portfolio".
Pepper clients include groups of companies such as Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung and Yello Strom, as well as many other corporations, medium-sized businesses, associations and public institutions.
Study: Direct and Dialogue Marketing on the Rise
Munich, July 27th, 2005 – In ten years, more than half of the marketing budget of the German economy will be spent on direct marketing. This estimation represents the opinion 53 percent of the marketing experts that Pepper AG polled in conjunction with the current Future of Dialogue Marketing 2005 study.* Some 38 percent of marketing professionals and executives project that direct marketing will make up 50 to 70 percent of the total budget in 2015, while 15 percent anticipate that it will be as high as 70 to 80 percent. Even the skeptics, representing about 32 percent, concede that up to 50 percent of the budget could be allocated to direct marketing in ten years.The persistent trend towards direct marketing correlates directly with the desire of marketing professionals to avoid waste. About 65 of the specialists expect that waste can at least be cut in half through direct marketing. A total of 39 percent of the experts think a reduction by 50 to 70 percent is realistic while 26 percent even believe that 70 percent is likely.
The majority of the experts (55 percent) view accurate targeting as the most important advantage of dialogue marketing. More than half (52 percent; multiple selections were encouraged) also appreciate the high degree of attention generated and the effectiveness of direct marketing. For 46 percent, active customer relationship management represents the main advantage of dialogue marketing. Thirty-four percent are convinced of its cost-effectiveness. Twenty-nine percent like the possibilities for measuring results.
"Direct and dialogue marketing are still on the rise", concluded Wolfgang Heller, Regional Manager Business Development at Pepper AG in charge of Europe. "The majority of marketing experts have long ago confirmed the validity of these forms of marketing", he said. "The point now is to steadily expand the scope of direct and dialogue marketing over classic forms of advertising in order to reach customers more directly, more cost-effectively, and more flexibly with less waste while generating a higher degree of attention. This means the question of how is becoming increasingly important for businesses".
* In connection with Pepper’s Future of Dialogue Marketing 2005 study, 100 marketing professionals and executives were asked for their opinion. Each year, the study highlights the market segments of direct and dialogue marketing.
Pepper’s list of references includes Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung, Yello Strom and many other major corporations, medium-sized businesses, associations, and public institutions.
Career Study: Experience More Important than Credentials
Munich, July 2005 – Diverse and verifiable professional experience is more important for a career than countless training certificates and formal diplomas. This is confirmed by the current Career Study 2005 by the marketing services provider Pepper AG based on a survey of HR specialists in German companies.* In terms of its workforce, Pepper is the fastest growing marketing company in Germany (according to a survey by Wirt¬schafts¬woche magazine).The Pepper study indicates that for 83 of personnel managers, professional experience with the right career steps is essential for professional advancement. In contrast, only 61 percent (multiple selections were encouraged) consider a formal education and diploma important. "Experience doesn’t necessarily mean years of responsible positions. Internships in interesting companies that complement each other also carry weight", advises Sybille Luzia, HR Director at Pepper AG responsible for the German-language area.
In addition, personnel managers are paying increasing attention to the so-called soft skills like personal appearance and the ability to work in a team. Twenty-eight percent are convinced that they are just as important as "hard skills", and 38 percent even think soft skills are more important than hard skills. Only 17 percent believe that the secondary skills are entirely overrated.
Pepper’s list of references includes Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung, Yello Strom and many other major corporations, medium-sized businesses, associations, and public institutions.
* The Pepper Career Study 2005 is based on a survey among 120 human resources professionals and executives who represent employee and employer positions.
Pepper Personnel Study: Employers and Employees Tick Differently
Munich, July 2005 – More than 60 percent of all employees with an office job are hoping for a responsible position with plenty of room for their own ideas and good career opportunities. More than 80 percent of employers are looking for employees who are flexible about working hours, customer-oriented, responsible, and think independently. These are the key results of the current Career Study 2005 conducted by the marketing services provider Pepper AG.* In terms of its workforce, Pepper is the fastest growing marketing company in Germany (according to a survey by Wirt¬schafts¬woche magazine).By their own account, salary is not even the highest priority for a third of all employees (27 percent). What is more important is a pleasant working environment (63 percent), career opportunities (61 percent), and the attractiveness of the location (47 percent). The latter is connected with the fact that one third of the respondents are not willing to relocate for their jobs. Some 57 percent are looking for a job that is no more than 200 kilometres from their residence. This is incongruous with the expectations of 91 percent of employers according to the Pepper Career Study that employees should at least have some willingness to move. Nonetheless, employers do take advantage of the fact that employees pay little attention to salary. Nearly two thirds of the companies polled (64 percent) make do with verbal praise to motivate their employees. Only 28 percent take extraordinary achievements as an occasion for a salary increase, and only 10 percent pay extra bonuses in such case.
The expectation expressed by 89 percent of employers that their employees be flexible about working hours is contrasted with the wish of 93 percent of employees for more or less regular working hours. About 44 percent prefer a fixed schedule.
The Pepper study also revealed considerable differences in the daily job routine. Nearly half (49 percent) of the employees are looking for a clear job description. On the other hand, more than half of the companies (56 percent) prefer employees who are capable of adapting to different jobs at any time. It is not clear how this can be reconciled with the desire expressed by almost three quarters of the employees for a more or less quiet working environment.
Discrepancies were also noted when it comes to relations among employees. Not even half of the employees (45 percent) particularly like to work in a team. Conversely, in 72 percent of the companies a pronounced ability to work in a team is considered an especially important asset in an employee.
Ninety-three percent of the companies expect their employees to have a high degree of responsibility. But the Pepper study also revealed that only 60 percent of the employees were even interested in a responsible position. Not quite two thirds (65 percent) believe that a career is worth striving for, while 95 percent of employers expect employees to have at least a certain degree of ambition with respect to career advancement.
"The desires of employees and the expectations of employers diverge considerably in key areas of human resources", concludes Sybille Luzia, HR Director at Pepper AG for the German-language area, in reference to the study. "Employers can considerably increase the motivation and hence productivity of their employees if they pay greater attention to their desires for career opportunities", she recommends. "But this doesn’t mean they have to fulfil all of their wishes. Vice versa, employees will unquestionably advance more quickly in their careers if they exhibit more understanding for the expectations of their company, for instance by being flexible about the job location".
Pepper Career Study 2005: Employers and Employees Tick Differently
Employers: Expectations of Employees Very Important Somewhat Important
Ability to think independently 94% 6%
Customer orientation 90% 10%
Flexible about working hours 89% 11%
Pronounced ability to work in a team 72% 7%
Neat appearance 62% 32%
Ability to adapt to different jobs 56% 28%
Willingness to get initial and advanced training 56% 44%
Career orientation/professional ambition 50% 45%
Professional appearance 50% 44%
Employees: Expectations of Employers Very Important Somewhat Important
Career opportunities 65% 26%
Responsible position 60% 30%
Variety 55% 37%
Clear job description 49% 40%
Working in a team 45% 47%
Regular working hours 44% 49%
Quiet work environment 28% 44%
No relocation 28% 54%
Salary 27% 61%
Pepper’s list of references includes Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung, Yello Strom and many other major corporations, medium-sized businesses, associations, and public institutions.
* The Pepper Career Study 2005 is based on a survey among 120 human resources professionals and executives who represent employee and employer positions.
Rowland Davies New Creative Director at Pepper
Munich, July 14, 2005 – Rowland Davies has joined Pepper AG, one of the world’s leading special services providers for customer relationship management (CRM), as its new Creative Director. In this position, he is responsible for the creative output of Pepper for Germany, Austria and Switzerland. This includes supporting Pepper’s creative team both for existing and new customers. Davies will be based at Pepper’s headquarters in Munich.The 43-year-old Rowland Davies is considered one of the most talented creative minds in the industry. Before joining Pepper, he was a cofounder and creative director of DaviesMeyer in Hamburg, whose clients included Pepsi, 7up, M&M, and Otto. Before that he worked for BBDO in Düsseldorf with clients like Wella, Pritt, Wrigley’s, Mars (Snickers, M&M, Bounty, Celebrations), and Pepsi. At Ogilvy & Mather, Rowland Davies first worked as copywriter in London and then as group head in Hong Kong, and was responsible for Korean Air, Conrad Hotels, Sunkist, and Smithkline Beecham. He has a total of more than 16 years of experience in marketing. Pepper’s top creative executive graduated from the renowned private School of Communi¬cation Arts under the auspices of advertising and design agencies in London.
Double Award for Pepper
3D animation for Hewlett-Packard PC awarded Finalist Diploma at WorldMediaFestival 2005Munich, June 27, 2005 – Pepper, one of the leading international specialists in relationship management, was recognized for its outstanding work in the field of audiovisual communications media at the WorldMediaFestival 2005 in Hamburg. The 3D animation for the HP Compaq tc1100 Tablet PC won the Finalist Diploma (the equivalent of third place) in the Animation Computer category. Pepper also did well in the animago, the most important competition for digital content creation in the German-language area. The animation was awarded fourth place in the Professional Interactive category.
The animation playfully and emotionally introduces users to the advantages of the Tablet PC and communicates the three most important use scenarios of the Tablet PC: It can serve as a tablet, a notebook, or a desktop.
The WorldMediaFestival is an internationally advertised competition. Its awards are among the most coveted in the industry worldwide and are recognized as symbols for high production standards.
More than 1,200 products in all categories competed for the animago award in 2005.
Nuremberg Mailing Fair: Turning Data into Dollars
Munich, June 15 2005 – How is it possible to achieve higher sales with existing customers through the targeted analysis of customer data and direct marketing? The CRM specialist Pepper AG will be answering this question during an expert workshop at the upcoming Nuremberg Mailing Fair. The event will take place from 2 p.m. to 6 p.m. in the Congress Center Nuremberg (Zurich Hall) on 22 June. The entry fee of EUR 95.00 includes entry to the trade fair (available at the workshop counter, CNN west entrance). The number of participants is limited to 35 people.Presentations will be held by Pepper’s Dr. Peter Gentsch, author and data mining specialist and Wolfgang Heller, CRM expert during the workshop. In their opinion, companies can use consistent customer relationship management techniques to boost customer loyalty and as a result, sales. "The combination of data mining and customer-led marketing reveals an often overlooked yet high potential method of discovering hidden capital in the customer database which can then be properly exploited. Many companies are aware of the hidden potential of their customer data, but are unsure of how to take advantage of this knowledge, that is, turning data into dollars," said Wolfgang Heller, Head of Business Development at Pepper.
Pepper AG Headcount Exceeds 250 for the First Time
Munich, May 11, 2005 – The marketing services provider Pepper AG has for the first time exceeded a headcount of 250 employees worldwide and 200 employees at its German headquarters in Munich. According to the Top 100 Jobelite survey, the corporation is one of the ten fastest growing German companies among 2,500 firms, measured by the number of new jobs created in proportion to existing positions. According to the Jobmotor index of the German magazine Wirtschaftwoche, Pepper is in the sixth place and is the only marketing services provider among the top 10.Pepper’s unbridled growth rides on a paradigm shift in the marketing industry. As a special services provider with more than 250 employees on four continents, the company has the agility to outrace the old advertising business workhorse. Pepper’s credo is to focus on one-to-one marketing that is precisely tailored to each customer’s needs instead of churning out one-size-fits-all ad campaigns with their concomitant high percentage of waste. An increasing number of companies are recognising that today’s consumer and business customer is more likely to be annoyed by the flood of ad campaigns on television, radio and in print magazines. An example of a marketing tool that has far better chances of being received favourably is the personalised newsletter. Far beyond just the name of the recipient, it is customised to suit the individual interests of each prospect. More and more consumers and business people are prepared to provide information about themselves, for instance on the Internet, in order to receive this kind of individualised and hence useful content. Here’s a simple example: A person who just bought a printer is happy to get an offer for an ink cartridge for precisely that model at a bargain price a short time later. But if the consumer simply received a catalogue full of printers they would more likely be irritated, having only just bought a new one. "There are millions of conceivable examples for this kind of individualised marketing. But only the best companies have recognised the paradigm shift from the old mass marketing approach to one-to-one customer relationship management", says Wolfgang Heller, Regional Manager Business Development CRM Europe at Pepper AG. Dubbed a "specialist with an integrated job engine", Pepper recently launched an initiative for customer relationship management in Germany, Austria, and Switzerland. Pepper’s list of customers includes Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung, Yello Strom, and many other major corporations, medium-sized businesses, associations, and public institutions.
International Relationship Specialist Pepper Launches One-to-One Initiative
Successful CRM: A recent survey in Germany puts Pepper among the top ten companies with the most new hires (relative job growth).Munich, April 2005 – Pepper AG (Munich, Germany), one of the leading international specialists in relationship management with approximately 240 employees on four continents, is launching a new customer relationship management (CRM) initiative in Germany, Austria, and Switzerland. As part of the new initiative, Pepper is consolidating its CRM services for the first time as a one-stop source covering all aspects of customer relationship management.
"Customer relationships are one of the most important assets any company has. We help businesses strengthen this valuable asset. The effect on earnings and hence the balance sheet is both direct and highly positive," says Wolf¬gang Heller, Regional Manager Business Development CRM Europe at Pepper AG. The objective of the initiative is to support companies in their systematic approach to new and existing customers in order to increase customer lifecycle value. "Many companies basically leave it up to the customer to decide how closely they interact with them. If the customer isn’t active, not a lot happens. The purpose of our initiative is to help businesses turn the tables and as a consequence increase the value of a customer over the entire lifecycle of the relationship," says Wolfgang Heller.
The core of the new initiative is a spectrum of integrated CRM services ranging from analysis and consulting to the creation and production of a campaign, its IT implementation, and campaign management, through to evaluation and continuous realignment to customer and market needs. One of the focuses is on 1:1 real-time targeted marketing, or direct marketing that measures its success in real time. A recent survey in Germany puts Pepper among the top ten companies with the most new hires, measured by the number of existing positions in the last year (relative job growth). Worldwide, Pepper’s specialties beyond CRM include employee relationship management (ERM) and shareholder relationship management (SRM). All three of these areas are the key to a company’s successful partnership with its stakeholders: its customers, employees, and shareholders.
German Job Elite: Pepper AG Among Top 10 Job Creators
Munich, April 01, 2005 – Measured by the number of new jobs created in proportion to existing positions, the Munich-based marketing services provider Pepper AG is one of the ten fastest growing companies in Germany,. This is the result of the Top 100 Job Elite study conducted by the German Wirtschaftswoche magazine based on a survey involving about 2,500 companies. The study puts Pepper in sixth place among the fastest growing job creators in the German market.Pepper AG hired 89 new employees in 2004, increasing its headcount by a staggering 83 percent. At the beginning of 2005, 196 employees worked at the company’s headquarters in Munich. This year, too, Pepper AG is looking to achieve a similarly steep growth curve. Above all by strengthening its activities in the area of customer relationship management, the marketing services provider expects that its expansion will once again be in the double-digit percentage range in 2005.
Pepper’s unbridled growth rides on a paradigm shift in the marketing industry. As a special services provider with a total of about 240 employees on four continents, the company has the agility to outrace the old advertising business workhorse. Pepper’s credo is to focus on one-to-one marketing that is precisely tailored to each customer’s needs, instead of churning out one-size-fits-all ad campaigns with their concomitant high percentage of waste. An increasing number of companies are recognizing that today’s consumer and business customer is more likely to be annoyed by the flood of ad campaigns on television, radio, and in print magazines. An example of a marketing tool that has far better chances of being received favorably is the personalized newsletter. Far beyond just the name of the recipient, it is customized to suit the individual interests of each prospect. More and more consumers and business people are prepared to provide information about themselves, for instance on the internet, in order to receive this kind of individualized and hence useful content. For example: A person who just bought a printer is happy to get an offer for an ink cartridge for precisely that model at a bargain price a short time later. However if the consumer received a catalogue full of printers they would more likely be irritated, having just bought a new one. "There are millions of conceivable examples for this kind of individualized marketing. But only the best companies have recognized the paradigm shift from the old mass marketing approach to one-to-one customer relationship management," says Wolfgang Heller, Regional Manager Business Development CRM Europe at Pepper AG. Dubbed a "specialist with an integrated job engine," Pepper recently launched an initiative for customer relationship management in Germany, Austria, and Switzerland. Pepper’s customers include Hewlett-Packard, DaimlerChrysler, and Deutsche Telekom.
170 companies keen to win direct marketing campaign from Pepper, HP and Quark
Strong interest in the sponsored direct marketing campaign -offered by the three specialists for one-to-one communications / campaign prize draw rescheduled for February 2006Munich, 24 January 2005 – The invitation to submit bids was launched by Pepper, HP and Quark on 01 September 2005. This prize draw for a direct marketing campaign has already generated considerable corporate interest. To date, 170 companies have registered themselves over the internet, hoping for a free extension of their marketing budget. The direct marketing campaign which is the subject of the draw is worth EUR 20,000.00.
The three specialists for one-to-one communications publicised the prize draw by placing ads in relevant specialist industry journals. "The prize draw was originally scheduled to take place at the end of 2005. In view of the very substantial interest that this generated, however, we decided to postpone the draw for the direct marketing campaign until February 2006," explains Jörg Springer, Managing Director at the Munich-based Pepper GmbH. Together with Quark, the company – which specialises in direct and dialogue marketing – is responsible for the content and creative concept-development as well as the implementation of the campaign. Quark is providing the personalisation software for a targeted and customer-focused approach, while HP guarantees high-quality printing services with its Indigo digital printing machines. "There is no longer any difference between HP Indigo digital prints and conventional offset quality. This means it is now possible to produce individual prints of the highest quality, and opens up wholly new potential applications, particularly in the field of dialog marketing," says Wolfgang Kochan, Country Manager Digital Presses at HP.
"The campaign winner will profit not just from an effective direct marketing campaign with high response rates. The winner will also be provided with access to the know-how and expertise of three leading companies in the market for one-to-one communications," adds Matthias Gilke, Marketing Manager Central Europe, Quark Hamburg.
The winners of the campaign will be announced at a special event held on the evening of 24 February 2006 in Hamburg. In addition to naming the winners, the event will also include interesting contributions on the topic of dialogue marketing as well as a fascinating support programme.
Pepper's clients include corporate groups such as Hewlett-Packard, BP, Home Shopping Europe, Marks & Spencer, Orange, R&V Versicherung, Yello Strom and many other major corporations, medium-sized companies, trade associations and public-sector entities.
This website constitutes the temporary state of a continuous work process. Although the greatest care is taken in putting together the information contained in our web pages, Pepper cannot guarantee that it is up to date, accurate or complete. That also applies to all links to which the website refers either directly or indirectly. Pepper is not responsible for the contents of a page that is reached via any such link.
On no account can Pepper be held liable for damage of any kind arising from the use of or in connection with the use of the information herein supplied, be it direct or indirect damage or consequential damage, including lost profits or damage arising from data loss.
We reserve the right to amend information on this server without prior notification. All offers are subject to change without notice and are not binding.
Pepper GmbH
Managing Director:
Steffen Herfurth, Markus Dunz
Address:
Prannerstr. 8
80333 Munich
Germany
Ust-ID-Nr. DE192122976
Amtsgericht München,
HRB 15 90 87
Steffen Herfurth, Markus Dunz
Address:
Prannerstr. 8
80333 Munich
Germany
Ust-ID-Nr. DE192122976
Amtsgericht München,
HRB 15 90 87
Privacy and Data Protection Statement
(Information on collecting, processing and using personal data on the Pepper GmbH website)
Status: August 01, 2008
1) Introduction
The protection of personal data is a matter of the highest priority to Pepper. At Pepper's website, personal data is only collected and used when absolutely necessary. Collected data is never used for commercial purposes or passed to third parties.
Pepper assures all parties that it complies with the regulations of the German Federal Data Protection Act (Bundesdatenschutzgesetz (BDSG)), and other relevant regulations in the collection, processing and usage of users' personal data.
The following statement provides an overview of the way in which Pepper guarantees the protection of individuals with regard to the collection, processing and purpose of use of personal data.
2) Definitions
'Personal data means any information concerning the personal or material circumstances of an identified or identifiable individual (the data subject) ' (§3 para 1 BDSG).
'Personal data' defines information about an identified or identifiable natural person, e.g. name, age,
e-mail address or house address.
'Website' means the website of Pepper GmbH.
'Pepper' describes Pepper GmbH. Pepper is a wholly owned subsidiary of Computershare Ltd. In Germany all Pepper web services are exclusively offered by Computershare Deutschland GmbH & Co KG.
3) Collecting, processing and using of personal data
We only collect, process or use personal data if you voluntarily provide this data to us and if the use of the data is legitimate or that you have given your consent.
On this website, personal data is exclusively collected, processed and used for the following purposes:
1) "Send to friend" function: the following data is collected and processed, but not further used by Pepper:
2) Pepper application form: the following data is exclusively collected for human resources purposes, i.e. for filling vacant positions at Pepper:
Pepper collects processes and uses personal data only within the Computershare Group Germany (Pepper GmbH, Computershare Deutschland GmbH &
Co. KG, Computershare HV Services GmbH, Computershare Document Services GmbH).
Your data is not forwarded to 3rd parties through sale, lease or exchange. If data is passed on to external service providers (commissioned data processing), they are bound to the laws of the Federal Data Protection Act, to other data protection regulations, and to this data protection statement.
We will pass on your data to an authorised government or private body in the case that we are obliged to by law or by court decision. Furthermore, we reserve the right to pass on your personal data to third parties if this should be necessary to counter attacks that constitute a criminal offence, or are able to prevent or affect the functional capability of our Internet sites or networks.
4) Anonymous Information
When the website is used, other non-personal data also arises. The user can mostly not be identified from this data. Every time the user enters a page of the website, and every time particular data is retrieved, the data is stored in a protocol. The storage of this data is necessary for the system and for statistical reasons. Each time the user accesses the data, the following records are saved:
It is not possible to identify the person from this data.
This data will not be collated with other data sources, and the data will be deleted after the statistical analysis.
5) Cookies
The website uses so-called 'cookies' in several places, although it is not always possible for us to indicate this to you. Cookies are small text files that are saved on the user's hard drive.
Cookies do not damage your computer or contain viruses.
6) Links and Hyperlinks
The following applies to anyone using the Application and links to other web pages:
Pepper states categorically that at the time of creating the links, the linked pages contained no illegal content. Pepper has no influence whatsoever over further and future restructuring of the linked or integrated pages. Pepper distances itself herewith completely and categorically from all content of all linked pages which were or are changed after the creation of the links. This statement applies to all links and references within the website. Only the creator of the page can be held responsible for all illegal, erroneous or incomplete content, and in particular for any damage which may arise as a result of using or not using such information. Anyone simply referring to the publicised page cannot be held responsible.
7) Data Security
We accept responsibility for your data's security. In order to avoid the possibility of unauthorised access and to guarantee the accuracy of data and its correct use, we have set up a relevant technical and organisational procedure to save and protect all the data we obtain online.
8) Provision of Information to Data Subject
According to §34 BDSG, you have unlimited rights, free of charge, to information about the personal data referring to yourself which we have saved, as well as the right (according to §35 BDSG) to delete or block inaccurate data. If you request it, we will be pleased to let you know in writing whether we have any saved personal data about you and if so, which data. As far as possible, we will use all available methods to update or amend your personal data at short notice. In this case, please contact our Data Protection Commissioner directly.
9) Further information
We value your trust and want to be able to justify ourselves at all times regarding the use of your personal data.
If you have any queries which this statement does not answer, or if you would like more information about anything written here, please feel free to contact our Data Protection Commissioner any time.
10) Data Protection Commissioner
Data Protection Commissioner
c/o Pepper GmbH
Prannerstr. 8
80333 Müchen
Email: privacy@pepperglobal.com
11) Final Clause
Pepper reserves the right to alter this data protection statement at any time without sending notice of updates.
The most up-to-date version of this data security statement can be accessed at any time by clicking the 'Privacy' link in the lower left-hand corner of the website. Dating from its legally valid date, the newest version replaces without exception all previous versions of this data security statement.
(Information on collecting, processing and using personal data on the Pepper GmbH website)
Status: August 01, 2008
1) Introduction
The protection of personal data is a matter of the highest priority to Pepper. At Pepper's website, personal data is only collected and used when absolutely necessary. Collected data is never used for commercial purposes or passed to third parties.
Pepper assures all parties that it complies with the regulations of the German Federal Data Protection Act (Bundesdatenschutzgesetz (BDSG)), and other relevant regulations in the collection, processing and usage of users' personal data.
The following statement provides an overview of the way in which Pepper guarantees the protection of individuals with regard to the collection, processing and purpose of use of personal data.
2) Definitions
'Personal data means any information concerning the personal or material circumstances of an identified or identifiable individual (the data subject) ' (§3 para 1 BDSG).
'Personal data' defines information about an identified or identifiable natural person, e.g. name, age,
e-mail address or house address.
'Website' means the website of Pepper GmbH.
'Pepper' describes Pepper GmbH. Pepper is a wholly owned subsidiary of Computershare Ltd. In Germany all Pepper web services are exclusively offered by Computershare Deutschland GmbH & Co KG.
3) Collecting, processing and using of personal data
We only collect, process or use personal data if you voluntarily provide this data to us and if the use of the data is legitimate or that you have given your consent.
On this website, personal data is exclusively collected, processed and used for the following purposes:
1) "Send to friend" function: the following data is collected and processed, but not further used by Pepper:
- Recipient's e-mail address
- Recipient's name
- Your e-mail address
- Your name
2) Pepper application form: the following data is exclusively collected for human resources purposes, i.e. for filling vacant positions at Pepper:
- First name
- Surname
- Street / no.
- ZIP code / city
- Phone number
- Mobile phone number
- E-mail address
- URL
Pepper collects processes and uses personal data only within the Computershare Group Germany (Pepper GmbH, Computershare Deutschland GmbH &
Co. KG, Computershare HV Services GmbH, Computershare Document Services GmbH).
Your data is not forwarded to 3rd parties through sale, lease or exchange. If data is passed on to external service providers (commissioned data processing), they are bound to the laws of the Federal Data Protection Act, to other data protection regulations, and to this data protection statement.
We will pass on your data to an authorised government or private body in the case that we are obliged to by law or by court decision. Furthermore, we reserve the right to pass on your personal data to third parties if this should be necessary to counter attacks that constitute a criminal offence, or are able to prevent or affect the functional capability of our Internet sites or networks.
4) Anonymous Information
When the website is used, other non-personal data also arises. The user can mostly not be identified from this data. Every time the user enters a page of the website, and every time particular data is retrieved, the data is stored in a protocol. The storage of this data is necessary for the system and for statistical reasons. Each time the user accesses the data, the following records are saved:
- Name of retrieved data,
- Date and time of retrieval,
- Amount of data transmitted,
- Report re. success of retrieval,
- Description of type of web browser used,
- Referrer URL (of previously visited page),
- Host name of computer being used (IP address).
It is not possible to identify the person from this data.
This data will not be collated with other data sources, and the data will be deleted after the statistical analysis.
5) Cookies
The website uses so-called 'cookies' in several places, although it is not always possible for us to indicate this to you. Cookies are small text files that are saved on the user's hard drive.
Cookies do not damage your computer or contain viruses.
6) Links and Hyperlinks
The following applies to anyone using the Application and links to other web pages:
Pepper states categorically that at the time of creating the links, the linked pages contained no illegal content. Pepper has no influence whatsoever over further and future restructuring of the linked or integrated pages. Pepper distances itself herewith completely and categorically from all content of all linked pages which were or are changed after the creation of the links. This statement applies to all links and references within the website. Only the creator of the page can be held responsible for all illegal, erroneous or incomplete content, and in particular for any damage which may arise as a result of using or not using such information. Anyone simply referring to the publicised page cannot be held responsible.
7) Data Security
We accept responsibility for your data's security. In order to avoid the possibility of unauthorised access and to guarantee the accuracy of data and its correct use, we have set up a relevant technical and organisational procedure to save and protect all the data we obtain online.
8) Provision of Information to Data Subject
According to §34 BDSG, you have unlimited rights, free of charge, to information about the personal data referring to yourself which we have saved, as well as the right (according to §35 BDSG) to delete or block inaccurate data. If you request it, we will be pleased to let you know in writing whether we have any saved personal data about you and if so, which data. As far as possible, we will use all available methods to update or amend your personal data at short notice. In this case, please contact our Data Protection Commissioner directly.
9) Further information
We value your trust and want to be able to justify ourselves at all times regarding the use of your personal data.
If you have any queries which this statement does not answer, or if you would like more information about anything written here, please feel free to contact our Data Protection Commissioner any time.
10) Data Protection Commissioner
Data Protection Commissioner
c/o Pepper GmbH
Prannerstr. 8
80333 Müchen
Email: privacy@pepperglobal.com
11) Final Clause
Pepper reserves the right to alter this data protection statement at any time without sending notice of updates.
The most up-to-date version of this data security statement can be accessed at any time by clicking the 'Privacy' link in the lower left-hand corner of the website. Dating from its legally valid date, the newest version replaces without exception all previous versions of this data security statement.
Chicago
Pepper North America Inc.
2 North LaSalle Street
Chicago Illinois 60602
United States of America
Brennen Roberts
| Tel | +1 312 588 4774 |
| Fax | +1 312 601 4351 |
brennen.roberts@pepperglobal.com
London
Pepper SRM Limited
Vintners' Place
68 Upper Thames Street
London EC4V 3BJ
United Kingdom
Stephanie Chen-Häberle
| Tel | +49 (89) 30 90 3 200 |
| Fax | +49 (89) 30 90 3 110 |
info@pepperglobal.com
Madrid
Pepper GmbH
Calle Alvarado, 26
Madrid 28039
Spain
Markus Dunz
| Tel | +49 (89) 30 90 3-352 |
| Fax | +49 (89) 30 90 3-110 |
info@pepperglobal.com
Melbourne
Pepper Pty. Ltd.
Yarra Falls
452 Johnston Street
Abbotsford VIC 3067
Melbourne
Australia
Mark Austin
| Tel | +65 6221 1286 |
| Fax | +65 6221 1287 |
mark.austin@pepperglobal.com
Milan
Pepper GmbH
Via Vitruvio 43
Milan 20124
Italy
Markus Dunz
| Tel | +49 (89) 30 90 3-0 |
| Fax | +49 (89) 30 90 3-110 |
info@pepperglobal.com
Munich
Pepper GmbH
Prannerstr. 8
80333 Munich
Germany
Dirk Otten
| Tel | +49 (89) 30 90 3-216 |
| Fax | +49 (89) 30 90 3-110 |
dirk.otten@pepperglobal.com
New York
Pepper New York
17 State Street, 28th floor
New York NY 10004
United States of America
Brennen Roberts
| Tel | +1 312 588 4744 |
| Fax | +1 312 601 4351 |
brennen.roberts@pepperglobal.com
Paris
Pepper GmbH
1, place Marivel
Sevres 92310
France
Markus Dunz
| Tel | +49 (89) 30 90 3-584 |
| Fax | +49 (89) 30 90 3-99 |
markus.dunz@pepperglobal.com
Singapore
Pepper Singapore
75B Pagoda Street
Singapore 059234
Singapore
Mark Austin
| Tel | +65 6221 1286 |
| Fax | +65 6221 1287 |
mark.austin@pepperglobal.com
Vienna
Pepper GmbH
Invalidenstr. 1
Vienna 1030
Austria
Alexandra Wolf
| Tel | +43 (0) 17130110 14 |
| Fax | +43 (0) 17130110 15 |
Alexandra.wolf@pepperglobal.com
