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Pepper: HP/Microsoft Cross-sell campaign Pepper: HP/Microsoft Cross-sell campaign Pepper: HP/Microsoft Cross-sell campaign Pepper: HP/Microsoft Cross-sell campaign Pepper: HP/Microsoft Cross-sell campaign
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HP/Microsoft: Cross-Sell Campaign

The task:
HP and Microsoft wanted to convince SMB customers (small to medium businesses) around the world to choose their joint mobility solutions. The idea was to market the carefully coordinated software and hardware packages which enable people to work easily on the go. The message had to be simple and easily understandable. In order to reach the target group in the best possible way, resellers and distributors were to be actively involved in the campaign planning.

The solution:
Pepper developed a four-stage push-pull strategy which entailed HP/Microsoft directly addressing the target group plus a multi-stage campaign via sales partners. SMB customers were sent the clear message that you can access, edit, and share your data anywhere, anytime, with hardware and software solutions from HP and Microsoft. Resellers were provided with training documents and sales materials beforehand to motivate them and gain them as communication partners. Campaign modules predesigned by HP and Microsoft – such as online and offline mailings, flyers, posters and a microsite – gave the participating distributors the chance to produce end-user communications easily and inexpensively.

The impact/outcome:
During the campaign period, the participating partners generated € 30,75 million more turnover in the relevant product segments than in the same period of the previous year. Turnover was up 11% in the advertized product groups and the average marketing ROI was 23.4 in the first phase and 32.4 in the second.

The campaign was so successful that it was extended from EMEA to the USA, Asia-Pacific, and Latin America and was chosen as a finalist for the HP CIRCLE Awards competition, which recognizes successful marketing campaigns run by HP globally.
AGB

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Impressum

Pepper GmbH

Managing Director:
Steffen Herfurth, Markus Dunz

Address:
Prannerstr. 8
80333 Munich
Germany

Ust-ID-Nr. DE192122976

Amtsgericht München,
HRB 15 90 87
Telephone:
+49 (89) 30 90 3-0

Facsimile:
+49 (89) 30 90 3-99

Email:
info@pepperglobal.com
Kontakt

Chicago


Pepper North America Inc.
2 North LaSalle Street
Chicago Illinois 60602
United States of America

Brennen Roberts
Tel     +1 312 588 4774
Fax     +1 312 601 4351



brennen.roberts@pepperglobal.com

London


Pepper SRM Limited
Vintners' Place
68 Upper Thames Street
London EC4V 3BJ
United Kingdom

Stephanie Chen-Häberle
Tel     +49 (89) 30 90 3 200
Fax     +49 (89) 30 90 3 110



info@pepperglobal.com

Madrid


Pepper GmbH
Calle Alvarado, 26
Madrid 28039
Spain

Markus Dunz
Tel     +49 (89) 30 90 3-352
Fax     +49 (89) 30 90 3-110



info@pepperglobal.com

Melbourne


Pepper Pty. Ltd.
Yarra Falls
452 Johnston Street
Abbotsford VIC 3067
Melbourne
Australia

Mark Austin
Tel     +65 6221 1286
Fax     +65 6221 1287



mark.austin@pepperglobal.com

Milan


Pepper GmbH
Via Vitruvio 43
Milan 20124
Italy

Markus Dunz
Tel     +49 (89) 30 90 3-0
Fax     +49 (89) 30 90 3-110



info@pepperglobal.com

Munich


Pepper GmbH
Prannerstr. 8
80333 Munich
Germany

Dirk Otten
Tel     +49 (89) 30 90 3-216
Fax     +49 (89) 30 90 3-110



dirk.otten@pepperglobal.com
Show me the way

New York


Pepper New York
17 State Street, 28th floor
New York NY 10004
United States of America

Brennen Roberts
Tel     +1 312 588 4744
Fax     +1 312 601 4351



brennen.roberts@pepperglobal.com

Paris


Pepper GmbH
1, place Marivel
Sevres 92310
France

Markus Dunz
Tel     +49 (89) 30 90 3-584
Fax     +49 (89) 30 90 3-99



markus.dunz@pepperglobal.com

Singapore


Pepper Singapore
75B Pagoda Street
Singapore 059234
Singapore

Mark Austin
Tel     +65 6221 1286
Fax     +65 6221 1287



mark.austin@pepperglobal.com

Vienna


Pepper GmbH
Invalidenstr. 1
Vienna 1030
Austria

Alexandra Wolf
Tel     +43 (0) 17130110 14
Fax     +43 (0) 17130110 15



Alexandra.wolf@pepperglobal.com
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