Pepper Chicago “Towers” above competition to win BMA award
Pepper Chicago has won two awards at the Business Marketing Association’s (BMA) 2010 Tower Awards Creative Competition. Hosted annually by the BMA, the event recognizes exceptional achievement in business-to-business marketing campaigns. Pepper, an international marketing and communications agency with headquarters in Germany, secured the Chicago chapter of the competition with its US office.
“Where business and creativity mingle” is the competition tagline, and business-to-business communications experts nationwide are invited to showcase the strategic and creative importance of their work in one of 38 competition categories. These range from print and mobile marketing to webinars, social media and PR.
Pepper achieved winning entries in two categories as follows:
Newsletter (Online Newsletters - internal/external audiences) category: HP Promotional e-Newsletter Lite (PNL)
This subscription-based promotional email program provides its SMB and public sector audiences with unique promotional offers using a multi-touch delivery strategy. Its built-in flexibility ensures it’s well equipped for a rapidly changing e-market environment, as it builds subscribers’ knowledge of HP’s commercial product/solutions portfolio, and drives direct and indirect online sales.
Total Communications Program under $200,000 category: HP + Windows 7 Professional
The campaign was launched to drive demand for HP business PCs with Windows 7 through indirect sales via HP-authorized channel resellers and distributors. It needed to create confidence in the minds of SMB customers, encouraging them to make the switch to a new PC pre-installed with Windows 7 Professional, while reinforcing the quality, leadership and durability of both the HP and Microsoft brands.
The Tower Awards gala and ceremony will be held on 12 May at the Sax Hotel, Chicago.
Begun in 1922 as the National Industrial Advertising Association, the Business Marketing Association is a prominent service organization for professionals in the business-to-business marketing and communications fields. As the primary repository of business-to-business marketing information and resources, the BMA strives to attract the industry’s leading practitioners and promote best practice. Local BMA “chapters” offer valuable networking and educational opportunities in key North American business center cities, such as Chicago.PDF-Download