Pepper presents studies on purchasing processes on the Internet at Internet World
At this year's Internet World trade fair on April 13 and 14, 2010 (ICM Munich), Pepper presented three studies on the information gathering, search and decision behavior of online purchasers. In cooperation with the Institute for Market-Oriented Corporate Management of the Ludwig-Maximilians-Universität (LMU) in Munich, Pepper researched the purchasing behavior of "digital natives" and "digital immigrants" with regard to online shopping. The two groups showed significant differences in dealing with the medium of the Internet, resulting in different forms of targeting and broad implications for the online marketing of the companies. What these differences are, how companies and agencies should react, and how wide the gap is to actual current behavior was discussed by Christian von Vietinghoff, Director of Consulting at Pepper in his conference presentation on April 14.
In an additional presentation, Volker Klawitter, responsible for the worldwide newsletter program of Pepper’s client Hewlett-Packard, presented the success factors in e-mail marketing and provided numerous insights and practical examples.
In addition to the presentations, during the trade fair Pepper had its own stand, open from 9 am to 6 pm, where visitors could talk with the experts or have their companies’ newsletter activities evaluated in mini-audits, which Pepper offered at no charge during the trade fair.PDF-Download