Pepper - Creative thinking. Strategic results.
Pepper wins Hewlett-Packard EMEA PSG & SPO business
12.08.2009
Hewlett-Packard Personal Systems Group (PSG) and Solution Partners Organization (SPO) have selected Pepper as the sole agency for its below-the-line marketing activities throughout EMEA (Europe, Middle East, Africa). Pepper will retain the commercial business it currently manages, and additionally has been awarded the consumer below-the-line business. Pepper will also become an official vendor for all local markets within EMEA.
Pepper’s below-the-line marketing services for HP include content development, copywriting, design and development of printed and online direct marketing materials (e.g. brochures, fliers, fact sheets, posters, e-mails, websites and microsites), sales and channel communication, sales promotions and transcreation (creative adaptation of materials into different languages and in a culturally relevant manner).
The HP PSG segment includes HP’s range of commercial and consumer desktop PCs, workstations, notebooks, thin clients, handheld devices, monitors, accessories and related software. HP SPO supports IT resellers and distributors worldwide, administering partner programs, training, incentives, rewards and marketing support.
Pepper has maintained a relationship with HP since 1998, having worked on regional, national and international marketing campaigns and projects across the complete range of HP business units. Pepper was able to retain and expand its business with the PSG/SPO segment following an intensive selection process, which included a request for proposal and pitch, and competed against a number of well-known national and international agencies.
“Pepper is pleased to retain and grow our business with HP,” said Markus Dunz, Managing Director, Pepper. “We look forward to further developing our strong ten-year business relationship, and helping HP achieve its strategic sales and marketing goals well into the future.”
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