Pepper is lead agency for Arena One
The international marketing and communications agency, Pepper, will further develop the brand Arena One as lead agency. The international hospitality expert has commissioned Pepper with the revision of the brand mission and corporate communication as well as the development of a new Internet presence.
Pepper won in a presentation against two competitors, and, as the lead agency, will coordinate the marketing and communication service providers of the company. Having re-established its corporate values and mission statement, Arena One felt that the time had come to reconsider its brand positioning and to develop its brand mission and corporate communication. A brand book defines the new corporate identity and describes the new appearance. The company’s Internet presence is also slated for revision.
Originally founded in 2004 as a caterer for the Allianz Arena in Munich, Arena One merged with Haberl Gastronomie GmbH & Co KG in 2006. In the process, the Munich-based company also became the exclusive catering and hospitality service provider for the Olympia Park, Munich. Arena One is also a leading event caterer. The expanding company has 320 employees and is now an internationally operating hospitality expert for arenas and halls, as well as for large-scale events, particularly in the sports segment, nationally and internationally. In March 2010, Arena One took over the VIP catering at the FIS Alpine World Cup Final in Garmisch-Partenkirchen and catered to over 100,000 business guests in three stadiums at the World Cup 2010 in South Africa.
Frank Wassermann, CEO of Arena One: "In the course of our international expansion, we are making targeted investments in brand activities. With Pepper, we have a professional partner who can support us in positioning Arena One in the market, and advise and support us in cross-media communication."PDF-Download