Hewlett-Packard

HP Transformer

The challenge

Pepper’s task was to position HP as a thought leader for business technology solutions for next-generation data centers, and also to strengthen loyalty with existing HP clients—in particular, data center managers and IT decision makers.

The idea

HP Transformer was created by Pepper to be a magazine (US letter format, 32 pp) that covered topics, trends and issues around the next-generation data center. Through a mix of business articles, interviews and success stories, it demonstrated HP’s understanding of the challenges enterprise customers face. In particular, it addressed data center managers and provided them with solutions. Published twice yearly in English and Spanish, Transformer was sent to 6,000 contacts and distributed at major events. To reduce waiting time between issues, Pepper created a website that offered all print content for download, plus web-exclusive articles and related rich-media content.

The result

Positively rated by customers and HP sales force
Client loyalty strengthened
Published in English and Spanish
Sent to 6,000 contacts

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