Seminar in a box

The challenge

HP needed to improve its contact to CIOs in the financial sector and asked Pepper to create a seminar on the theme of the “adaptive infrastructure”. Our task was to develop communication materials which would target the right people in the various branches and encourage them to take part in the seminar.

The idea

Pepper created invitations to the seminar specifically for the four relevant branches of the financial sector, plus one version aimed at the whole sector. The invitations focused on the question of how data centers could help the profitability of these branches, and invited recipients to attend the seminar to learn more about specific challenges and HP solutions.

The result

Reaction to the invitations was overwhelmingly positive
A significant number of CIOs from relevant branches took part
Sustainable sales leads generated
The seminar was so successful that all communication material was localized and translated into several languages

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