POS material

HP Germany

The challenge

The task was to develop attractive POS retail material and to encourage sales of HP products.

The idea

Creation and production of various flyers, roll-up banners and wobblers for retail and sales to better display HP products to customers. The materials were designed so they could be used over a longer period to generate sales in the long term.

The result

Flyers and wobblers used in all German HP store-in-store shops
Roll-up banners used at trade fairs and other events
Noticeable increase in sales since implementation of POS materials

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