Mobile lab

HP Germany

The challenge

HP Germany wanted to support their partners with the sales of solutions for SMB customers, and to differentiate from the competition (IBM, DELL etc.). The product benefits and the flexibility of the solutions had to be “feelable” and thus support sales.

The idea

The “HP Mobile Lab” was created: a trailer which was equipped with HP hardware and the corresponding software to demonstrate the complete HP solution. HP partners could book this mobile lab for events or road shows as an attractive way to get the maximum attention. Also included: a booking website and additional communication material for retailers (invitations, brochures etc.).

The result

Acceptance in the market still very high
Numerous events booked and realized
Sales partners have convinced customers of product’s benefits and increased sales
Further events being planned

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