Event in a box

HP EMEA

The challenge

HP needed to discuss with their existing clients in one-to-one or one-to-few meetings how best to build and optimize their IT, to identify and exploit upselling potential. Pepper’s task was to support sales with a compact tool.

The idea

The development of an “event-in-a-box”: an application which allowed sales staff simply and intuitively to put together all the materials and arguments they needed for client meetings. In the app were all relevant documents, for example sales arguments, battle cards, data sheets etc. The tool was supplemented by communication material which suited the specific needs of each client, like DMs, eDMs, and “Thank you” cards.

The result

The “event in a box” was a great success
It was widely used by sales teams
Number of successfully completed deals increased noticeably
Used for further campaigns with selected clients

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